Lori Coulter is the co-founder and CEO of Summersalt, a direct-to-consumer apparel brand best known for its data-driven approach to fit and sustainability in swimwear and clothing. Founded in 2016, Summersalt has become a nationally recognized lifestyle brand, raising over $30 million from T-1 investors and earning features in Forbes, Vogue, and Elle.

Prior to founding Summersalt, Lori built a career as a pioneer in the fashion and retail industries, including launching one of the first made-to-measure swimwear businesses that utilized 3D body scanning technology. She is a graduate of Washington University in St. Louis and the Olin Business School, where she has also served as an adjunct faculty member and mentor to young entrepreneurs. Lori is based in St. Louis, Missouri.